07 DEC THE HISTORY OF THE BEST-SELLING BAGS IN THE WORLD
THE MAISONS REINVENT THE BAGS THAT HAVE ALREADY MADE THE STYLE 
In the last millennium they have been status symbols of fashion.
They had disappeared, but today they are back in trend.
For the relaunch, the maisons use new marketing techniques in step with the times.
In the 1990s and early 2000s, bags such as Gucci's «Flora Jackie», Saint Laurent's «Mombasa» and Balenciaga's «Lariat» became means of expression of a status symbol linked to the fashion world
Fendi was one of the brands that marked that era, selling 600,000 of its iconic Baguettes bags, long and with short handles in over 700 variants, including different fabrics and decorations.
They are now on sale at an average price of 1,300 euros.
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There are some models of handbags that seem not to have been affected by the passing of the seasons and fashion, such as the Hermès Birkin, Hermès Kelly and the Chanel 2.55 or the Classica for over seventy years.
But most of the iconic bags of those years have vanished, absorbed by the fashion circle and today the must-have accessory has unquestionably become the sneaker, putting the bag almost in the background. 
The logos, however, already from the 2017-2018 season have made a strong comeback and the maisons, including those that produce the trendiest bags, look to their archives. Fendi and Dior, for example, are dusting off their iconic bags by updating the models with new style elements (such as crossed straps) but also with a renewed marketing approach (so much so that they are increasingly addressing influencers). And these two innovations seem to be bearing the desired results: the case of Dior, for example, concerns the Saddle Bag, which was an object of desire last summer and market sources say it is selling well this too 'winter.
Now Fendi is trying to achieve excellent results with a new marketing push for the Baguette bag: to celebrate the launch of the new models for summer 2019, Fendi organized a party in New York where it launched three short films. Set in Shanghai, Hong Kong and New York, the videos are interpreted by exceptional influencers and stars, and tell stories of friendship and passion for fashion. Without a doubt, the bags that seemed to have gone out of fashion have returned to being real it-bags: a passage speeded up by social networks and the influencer phenomenon.
Read this too article by Elle with the ranking of the best-selling bags online .
